The women carrying the movement.

Rokhaya Solange Mbengue NDIR is a passionate expert in innovation, digital ecosystems and Corporate Social Responsibility (CSR). Her time at Sonatel Senegal, where she explored the digital economy and ecosystems, demonstrates her commitment to technological progress and sustainable development. Her key skills in marketing strategy, corporate communications and management make her a versatile professional. Her solid academic background at the École des Hautes Études Internationales further strengthens her expertise. Rokhaya Solange Mbengue NDIR embodies Senegal’s digital future and offers valuable strategic insight.

Odile Barry is Managing Director and CEO of Avantages Distribution, a role she has held since November 2016 in Dakar, Senegal. She has experience in business development, corporate structuring, management, marketing and negotiation. Through Avantages Distribution, she supports small and medium-sized enterprises with their corporate structuring, organisation, business development, project management, digital communication and access to new markets and strategic partnerships. Previously, she held the position of Business Development Manager at CTIC Dakar from May 2014 to October 2016, where she supported companies in identifying their markets and target audiences, conducting market research, implementing sales processes, monitoring commercial performance and drawing up business plans. From May 2005 to December 2013, she was Managing Director of West Point Computer (WPC). Drawing on her background in the digital sector in Senegal and West Africa, Odile Barry uses her experience to support the development and growth of businesses.

Ndèye Khady Sall is a management, marketing and business development professional with over 30 years’ experience. She supports SMEs, small and medium-sized industrial firms and organisations in shaping their strategy, steering their transformation and achieving sustainable performance improvements. She is currently CEO of Stratégies 3.14, where she supports companies in their growth and strategic transformation. Her career also includes roles as Marketing Director at CITYDIA, Sales Director at POLYKROME, as well as several positions at Sanofi and Nestlé. Her experience spans the consumer goods, healthcare, retail, agri-food and digital sectors, with projects carried out in West Africa. She has expertise in corporate strategy, marketing and sales, organisational diagnosis, performance management, organisational transformation, business development, exports, business plans and team building. In particular, she has supported more than 200 SMEs and holds a certificate in Corporate Strategy from HEC Paris.